Malcolm CasSelle is ushering business into the virtual world
To hear Malcolm CasSelle speak is to hear the future as it’s being created. CasSelle solves problems at a systemic level, and transforms or creates industries as he does. One of his latest creations is WAX.
Worldwide Asset eXchange is a blockchain platform with innovative answers for virtual asset exchange’s biggest problems. WAX was created from CasSelle’s observations as CIO of OPSkins, the world’s largest in-game virtual asset exchange. Exchanges were vulnerable to theft, or fraud. The cost to protect them was prohibitive. It’s WAX’s dedicated blockchain structure and tokenization that solved those problems.
While WAX resembles cryptocurrency, as it’s a blockchain, it’s easier to use. CasSelle believes that the gaming industry will bring cryptocurrency into the mainstream. Blockchain technology has already made changes in how we do business. Smart contracts, a blockchain tool, are self-enforcing and self-fulfilling. They leave no room for misinterpretation.
A graduate of MIT, CasSelle holds a Master’s degree in Computer Science from Stanford. While his most recent projects, WAX and OPSkins are literally game-changers, his history is rife with exciting new ways to evolve business.
As an investment director he encouraged investing in internet-based companies, leading by example. He has been instrumental in merging web-based companies whose purposes were complementary, and the results have often raised the bar for all involved.
In 2012 he became CEO of Xfire, improving gamer connections globally. He helped usher Timeline Labs, a social media tracking software company, into the hands of SeaChange International, a company that offers personalized, fully monetized video experiences at anytime, on any device.
One of his most visible projects is Tronc. Formerly Tribune Publishing, Tronc stands for TRibune ONline Content. Tronc owns large newspapers, magazines and online content providers. The company is changing the face of journalism and content writing by incorporating Artificial Intelligence with writer’s content to create a fuller customer experience.
There’s no guessing where Malcolm CasSelle will take his unique genius next, but there’s no doubt it will solve problems caused by business-as-usual, and foster new ways of looking at the world.