JHSF: One of Brazil’s Most Innovative Companies is Taking its Operations International
The trick to succeeding in saturated industries is often establishing a competitive advantage over the other players. To do so, a company has to offer something different to that made available by the competition. In Brazil, one company that has definitely followed a different route is JHSF. Under the leadership of its current CEO and Chairman, Jose Auriemo Neto, the company has managed to grow into one of the biggest in the real estate sector by strategically diversifying its operations.
JHSF was founded slightly more than four decades ago as a real estate company. Since then, it has expanded its operations to include four business units: residential, commercial and mixed developments, shopping malls, hotels and an executive airport. The latter three business units have allowed JHSF to differentiate itself from the competition and also remain competitive when there is a slowdown in the uptake of commercial and residential properties in the market. Once complete, the executive airport will particularly be a significant source of revenue for the real estate developer. Further, with the company looking to expand into the United States and Uruguay in the near future, it is safe to say JHSF is one of the most exciting companies to come out Brazil in recent years.
Chief Executive Officer Profile: Jose Auriemo Neto
Jose Auriemo Neto was named the CEO of JHSF in 2003. Before that, he had been at the company for a decade and directly worked on the creation of two new departments: the shopping mall department and the services department. In 2011, following years of consistent and high results, he was named the company’s new Executive Chairman, a position he has held since.
Success has not been a fluke for Jose Auriemo Neto – it is the result of his competent management skills. Overseeing a workforce of more than 500 people and assets worth R$1.2 billion is not an easy undertaking. Fortunately, however, he has been with JHSF for more than two decades and thus understands how the company works. Further, Mr. Neto also holds a degree from Fundacao Armando Alvares Penteado University.