Category : Westwood One

Westwood One

According to Crunchbase, Norman Pattiz is the founder of Westwood one, a radio syndication company based in the US. After it had been founded 1976, it became one of the largest radio networks in the US. It also ranked highly in the world’s leading media broadcasting companies. Norman’s achievements extend beyond the foundation of Westwood one.

In the year 2001, he became a member of the board of regents of the University of California. Norman Pattiz is currently the chairperson of the Regents Oversight Committee of the Department of Energy Laboratories board. Norman also chairs the board of Lawrence Livermore and Los Alamos National Security LLC and is a member of the Council of the USC Annenberg School for Communication and Journalism.

In addition to these achievements, Norman Pattiz was also appointed by President Clinton to lead the United States Broadcasting Board of Governors (BBG), whose key roles are to oversee all non-military international broadcast services in the U.S. two years later, President Bush reappointed him to for the same position in 2002. Learn more about Norman Pattiz: http://normanpattiz.com/ and http://normanpattiz.com/about/

Pattiz also founded Courtside Entertainment Group in 2010, a company that he became the CEO to. Two years later, he founded yet another enterprise named Launchpad, which then became PodcastOne 2013.On Feb. 9, 2017, Norman Pattiz and Edison Research VP of Strategy Tom Webster released the results of studies, which reflected the outcomes of advertising tests performed on five major national consumer brands, including five different product and service categories. The first of its kind, this study showed a positive impact of podcast marketing on brand recall, recall of specific messaging and intent to purchase.

In summary, the significant findings of the study indicated that;

  • Over 60% of podcast listeners mentioned a particular grocery brand after the campaign, which was a significant increase compared to 7% among listeners before the survey.
  • Uninfluenced product awareness experienced an exponential rise from the pre-survey to the post-survey by 47%, by 37%, and by 24% for financial services, automobiles aftermarket and a lawn and garden products respectively.
  • After the survey, more than a third of the study respondents had increased their preference for an automotive aftermarket product by 18%. After the study, 22% of the respondents reported an increase in preference for a lawn and garden product. This number indicates a massive increase from the previous 16% from the pre-study.
  • The general awareness of specific marketing messages for automotive aftermarket products rose 60 % in the post-study compared to the pre-survey. For a dining restaurant, the percentage increase was 76%.