Category : Fashion

Fabletics Continues Expanding

Every time a company expands, it’s usually thanks to its supporters. Fabletics is no different. Fabletics finds success in ways that other companies can’t even imagine. Much of Fabletic’s success is thanks to its loyal members and their reviews. User reviews made Fabletics a $250 million company.

User reviews are the new version of word-of-mouth advertising. One study showed that more than 80 percent of consumers use crowd-sourced reviews to determine their final purchase. This shift in consumer behavior allowed many small companies to achieve national and international success. This trend can make or break a company twice as fast as traditional promotions.

Since the crowd has such power, it’s increasingly important that companies stay up on every consumer trend possible. Fabletics found its success by targeting a large group of consumers everyone else in the activewear market ignored. Fabletics wanted to be the first activewear brand that made fashionable fitness wear that was also affordable.

That premise attracted over one million monthly members. While there are a few naysayers, Fabletic’s members love getting regular discounts on all sorts of apparel. Sometimes, the discounts are up to 50 percent off and numerous items. The affordable prices combined with personalized service and on-trend fashion makes Fabletics well worth the money.

The dedication and personal touches that Fabletics offers comes from Kate Hudson. To Hudson, Fabletics is more than just a fashion brand. It’s something she’d wanted to start years ago but didn’t have the know-how at that time.

In 2013, some executives from TechStyle Fashion Group approached her with this idea, and she ran with it. Ever since she’s led Fabletics to some amazing achievements. She’s even taken fashion in another direction completely, making it about more than just looking good. She wants Fabletic’s activewear to inspire women to be healthier.

With that being said, Hudson makes sure that everything Fabletics sells is on-trend. She’s very hands-on with every department of the company. She especially looks over sales numbers to determine which items are selling. If an item isn’t selling like she thinks it should, it’s taken off the site immediately.

The old formulaic processes that companies used to use no longer work in today’s society. Consumers are always looking for something new and exciting. That’s why Fabletics releases new lines every month. It’s also why Hudson stays so involved with the company.

Amazon Loses Clients to Fabletics by Kate Hudson

Amazon is the leading competitor for online shopping and because so many people turn to Amazon to purchase things, it can be difficult for other companies to succeed. This is very true for people who are selling active wear. For Kate Hudson, she had to learn this as well. Her company, Fabletics specializes in selling active wear for people who work out and participate in yoga. She had a great idea and needed to sell it to others.


Kate Hudson decided to use her own knowledge of working out for her benefit. She knew what people liked and she knew how uncomfortable most workout clothes are. She found herself trying to come up with her own workout gear that would be less constrictive for her own body type. She looked around and seen that most women were uncomfortable in the clothes they were using to work out in so she thought why not change the feeling of the clothes.


Fabletics is much like your magazine subscription service. It will work like any other monthly membership that you have. Each and every month that your membership is paid, you will receive a workout outfit in the mail. If you like what you receive, you simply keep it, and if you don’t, simply return it.


At the beginning of the membership, you will purchase the membership for only twenty five dollars and then each month afterwards, the cost will go up depending on the membership level you choose. If you choose the VIP membership, you will have additional perks for being a VIP.


Kate Hudson knew that by making a membership program, she was able to reach a large group of women. If you find that you like the items you receive, you always have the option of purchasing more outfits from their online store. You will also find that the sales on items are perfect for stocking up as well. If you are looking for a membership that you want to give to someone, this monthly subscription plan would be great to use as a holiday gift, a birthday gift or just for someone you feel is in need of something special. Who wouldn’t love free clothes every month, right?