Music streaming in the U.S. is a multi-billion dollar industry and there are those, behind the scenes, hard at work to keep the industry on the cutting edge. Desiree Perez, COO of Tidal, has taken founder Jay-Z’s streaming music service and has garnered new interest from music lovers everywhere.
Desiree Perez is not new to the music scene; she has worked with ROC Nation contracts, and is a member of the music influencing, HOVA circle. Working with Jay-Z, Desiree Perez has created the wave of interest in Tidal that will continue to help grow the company. Earlier this year Sprint acquired 33% of Tidal that now allows all of Sprints’ 45 million customers access to it. With the release of Jay-Z’s newest album, 4:44 being exclusively on Tidal it helped rocket the album to No. 1 on Billboard 200. With the release of Kaye West’s “Life of Pablo” Tidal has had a increase in subscribers, over a million trial subscribers since February and more information click here.
Perez stepped into the position of COO knowing that streaming music, as a new industry, had to offer something different to its customers to keep them interested. The Tidal app offers a variety of services focusing on up-coming music, exclusive new releases from top artists, and even live material. Tidal subscribers also receive ticket exclusives on Jay-Z’s new upcoming tour. Desiree Perez’s experience in negotiations has been influential in finalizing contracts for ROC Nation and already has exclusive contracts in place for Rhianna, T.I., Beyoncé, and Kanye West. From it’s rocky start Jay-Z has made the right decision in bringing on Desiree Perez to lead. With her strength, experience, and determination Desiree Perez is taking Tidal into the forefront of the music industry and learn more about Desiree Perez.