When it comes to advertising on television, space is limited, and pricing is astronomical. Funding the marketing efforts of smaller start-ups is hard to do in the television space due to the limited funding set aside for these campaigns. NewsWatchTV was developed to bring consumers the latest tech, financial, celebrity, and other such news streams. Their content focuses on the relevancy of the times, detailing the latest releases to better our lives and the latest happenings coming from around the world. Their laid-back approach allows them to captivate users when jumping from topic to topic. This news team is very hands-on, meaning they’ll travel to the locations of the news story and report it to us as it is happening. This company also works to campaign with start-up companies, providing them the advertising space they need at low costs.
The company most recently started working with Indiegogo, a crowd funding source that allows smaller companies to spread their brands, inventions, and products to a worldwide audience. Under the support of NewsWatchTV, these smaller brands have excelled in the marketing space, increasing their funding and viewership of their products and services. The NewsWatchTV reserves slots for these smaller companies and businesses, allotting them content slots that air on national television streams. The weekly daily NewsWatch program is also streamed free online, creating viewers from a global marketplace. This sense of advertising extends the reach of the basic, television contract agreements. It also allows these start-up companies to broaden their horizons as far as the consumer base is concerned.
NewsWatchTV started their 30-minute segments in the early 1990’s to shed a positive light on the described areas of work. Their approach was to keep the mood light and really dig into the content from angles that are often not seen on television. This gives the company an approach that is deemed both fun and entertaining for viewers. This show often goes off-script to provide real investigates certain situations and aspects of life. The company also strives to help beginners showcase their life’s work in their advertisement department. Finally, the free-streaming service allows users from all stretches of the globe access to programming, creating a unified experience for the company and a brand smaller start-ups can rely on for success.