Amazon Loses Clients to Fabletics by Kate Hudson
Amazon is the leading competitor for online shopping and because so many people turn to Amazon to purchase things, it can be difficult for other companies to succeed. This is very true for people who are selling active wear. For Kate Hudson, she had to learn this as well. Her company, Fabletics specializes in selling active wear for people who work out and participate in yoga. She had a great idea and needed to sell it to others.
Kate Hudson decided to use her own knowledge of working out for her benefit. She knew what people liked and she knew how uncomfortable most workout clothes are. She found herself trying to come up with her own workout gear that would be less constrictive for her own body type. She looked around and seen that most women were uncomfortable in the clothes they were using to work out in so she thought why not change the feeling of the clothes. She then met with someone who was able to help her out. With the help, she thought, I’m going to use this to my benefit and start a company, and Fabletics was born.
Fabletics is much like your magazine subscription service. It will work like any other monthly membership that you have. Each and every month that your membership is paid, you will receive a workout outfit in the mail. If you like what you receive, you simply keep it, and if you don’t, simply return it.
At the beginning of the membership, you will purchase the membership for only twenty five dollars and then each month afterwards, the cost will go up depending on the membership level you choose. If you choose the VIP membership, you will have additional perks for being a VIP. Some of the benefits from being a VIP is that you get free exchanges and free shipping. If you are not a VIP member, this might be worth your while to choose to upgrade your account.
Kate Hudson knew that by making a membership program, she was able to reach a large group of women. If you find that you like the items you receive, you always have the option of purchasing more outfits from their online store. You will also find that the sales on items are perfect for stocking up as well. If you are looking for a membership that you want to give to someone, this monthly subscription plan would be great to use as a holiday gift, a birthday gift or just for someone you feel is in need of something special. Who wouldn’t love free clothes every month, right?